Attainia Names New VP, Marketing and Revenue Enablement

Attainia Ramps Executive Team to Enable Accelerated Growth Goals

Attainia today announced that Dianna Sovine has been named VP, Marketing and Revenue Enablement. With more than 1,000 member hospital locations, Attainia is the world’s most widely used equipment planning, budgeting, and tracking system software for healthcare equipment.

“I’m very honored to be joining the Attainia team,” said Sovine. “Attainia offers the most powerful software solutions in the healthcare capital planning and replacement space, and I’m thrilled to be a key contributor to the company’s accelerated growth and elevated customer satisfaction goals. I’m also very excited about the new Attainia solutions that will help ensure the long-term success of our clients, our facilitators and our entire healthcare capital equipment supplier ecosystem.”

Hospitals and planning organizations use Attainia’s cloud-based software solutions to optimally manage the capital equipment procurement and replacement process, positively impacting new facility builds, expansions of existing infrastructure, and the replacement of capital equipment. Attainia solutions increase efficiencies and reduce costs by driving better budgeting decisions, providing insights into future capital needs, and helping planners and facility designers avoid costly change orders and revisions.

“I am thrilled to have Dianna join Attainia as our Vice President of Marketing and Revenue Enablement,” said DJ Chhabra, Attainia’s CEO and Chairman of the Board. “Dianna comes to us with a proven background in helping companies drive further brand recognition and growth. Her past experience in crafting innovative marketing programs as well as her direct impact to the sales function will be pivotal to our success as we continue to achieve significant growth in our business.”

Sovine brings more than 15 years of SaaS marketing and deep marketing/sales platform operational experience. She specializes in driving business growth through the utilization of talent, processes and technologies in fully-aligned B2B marketing and sales organizations. Prior to her role at Attainia, she served as head of marketing for Ascentis, a SaaS company that experienced significant growth during her tenure. In the highly competitive human capital management software space, she introduced innovative approaches to national branding, demand generation, industry education and marketing and sales enablement. In addition, Sovine has also built, implemented and configured marketing and sales operational infrastructures for many B2B SaaS organizations through her consultancy services. Sovine holds dual degrees in marketing and business.

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Derek Dirks
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Derek Dirks