Who We Are

Who We Are

Learn About Us

Founded in 2001, Attainia, Inc., is the world’s most widely used equipment planning, budgeting, and tracking system software for healthcare equipment. Customers include some of the largest healthcare capital equipment planning firms, hospital purchasing groups, integrated delivery networks and individual hospitals.

Attainia, Inc., is a privately held company. Our corporate office is located in Scottsdale, Arizona.

Invite Us To Speak

We are always looking for opportunities to share the industry best practices around capital equipment management and lifecycle planning. For more information, head down to our speaker form to learn more.

Meet Our Team!

Coming from all walks of life, Attainia is home to some of the most passionate, brilliant, and skilled minds in the industry. We work hard, play hard, and truly believe in the satisfaction that comes from delivering the best possible solutions to our clients.

We are always eager to meet our members and community and look forward to seeing you. In addition to hosting our own Attainia Community Summit (ACS), Attainia frequents many trade shows, including (but not limited to):

  • ACE
  • HCP
  • ASHE (PDC)
  • Federation of American Hospitals
  • IDN Summit (Spring & Fall)
  • Arab Health
  • And Many More!


Prometheus Health Partners

Prometheus Health Partners, LLC is an innovative investment company formed to acquire and operate small to medium sized healthcare information technology and service businesses. Our team consists of entrepreneurs, investors, and operators committed to creating value over the long term.

Prometheus makes controlling investments in profitable, private companies with annual revenues of $5 million to $50 million. The target companies have stable recurring revenues and cash flows, straightforward operations, and a meaningful growth potential.

Prometheus strives to create value through transformational growth, while providing ongoing management team support and development. Prometheus emphasizes operational excellence across all functional areas, and assists companies with financial expertise and a strong healthcare and technology industry network.


Rick Bruder

Rick has been managing private equity investments and partnerships for nearly 20 years. Rick is a Managing Partner at Graue Mill Partners (GMP), a private equity firm focused on assisting entrepreneurs and owner-operators plan and fund investments in attractive small and mid-size businesses. Prior to joining Graue Mill Partners in 2003, he was most focused on creating long term capital appreciation through participatory ownership with management. This overall theme of creating business environments that would motivate entrepreneurial executives, partners, and staff, laid the foundation for Rick’s work at GMP.

Beginning in 1980, Rick spent 20 years as a member of the Chicago Board Options Exchange and 18 years as a member of the Chicago Board of Trade. At the CBOE, Rick was a long-standing member of the Board of Directors, the Executive Committee, and numerous standing committees. He also served on the Board of Trustees of the Cincinnati Stock Exchange. He continues to serve as a public member of the Business Conduct Committee of the CBOE.

Rick currently serves on the Board of Directors of Attainia Inc., a search fund holding in the portfolio of GMP. He recently served on the Board of Directors of Out of Home Holdings Corporation, a GMP search fund portfolio company. OOHH was one of GMP’s portfolio Search Fund investments, which GMP very successfully exited. He is also on the Board of Directors of Hinsdale Bank Trust, a $2 billion community bank and a subsidiary of the $21 billion financial services holding company Wintrust Financial Corporation (NASDAQ:WTFC), and on the Board of Directors Tricom Funding, Inc., a premier provider of payroll, administrative and funding services.

Rick is a past Chairman of the Board and CEO of the USO of Illinois, and continues to serve on the Board of Directors and Executive Committee. He has served as the Chairman of the Board of Ride 2 Recovery, a military focused non-for-proft, and has been a member of the Board of Directors of numerous other philanthropic organizations.

Rick received a BA with honors from the University of Southern California. He also attended the Doctoral Studies program at the University of Delaware.

Mike Rozenfeld

Mike is the CEO of Attainia, Inc. Prior to joining Attainia, Mike was the Managing Partner at Prometheus Health Partners, an innovative investment company focused on healthcare information technology and business services. Prior to founding Prometheus Health Partners, Mike was a Vice President with The Channel Group LLC, a healthcare venture development and management firm. Prior to The Channel Group, Mike led business development activities at AT&T ForHealth, the mobile and digital health division of AT&T. While at AT&T, he completed five commercial agreements and managed the launch of mobile health solutions, including AT&T EverThere mPERS and Remote Patient Monitoring Solutions.

Mike was an investment associate at SFW Capital Partners, a middle-market private equity fund, focused on analytical services and instrumentation. He conducted market diligence, financial modeling, and business plan development for several private equity transactions deploying over $100M of capital. Mike started his career as a management consultant with McKinsey & Co in New York, where he was a member of the Corporate Finance & Strategy practice. He has a record of successful sourcing, evaluation, investing, and deal execution in a wide range of asset classes including public market equity and private equity. Mike serves as a mentor at the StartupHealth Academy where he advises early stage healthcare companies on business development, strategy, and financing matters. He also had direct advisory relationships with several healthcare technology companies.

Mike holds a BBA (magna cum laude) from the Ross School of Business at The University of Michigan with emphases in finance, accounting, and corporate strategy.

Rich Kelley

Rich Kelley is a Partner at Search Fund Partners, which he co-founded in 2004. He currently serves on the boards of Attainia, Discovia, Pet Heaven, DCI, Lund Van Dyke, Verengo, Avadyne, RIA in a Box, ISC, and Medical Positioning, Inc.

Rich Kelley has been involved in numerous small businesses and start-up companies as an operator, owner, and investor. His varied experience includes: CFO of Score Learning Centers, CEO of San Jose Giants, General Partner of the Stanford Terrace Inn, developer of houses and subdivisions, owner of office buildings and hotels, investor in successful tech start-ups (Coinstar, PLX Technology, Corcept Therapeutics). He has also invested in many limited partnerships, including venture funds, and has been involved as a search fund investor since 1994.

Rich has an MBA from Stanford and a BA from Stanford. Rich and his wife Gina have two children, Riley and Sam. He has served as an elected school board trustee and is active with the Positive Coaching Alliance and Sustainable Conservation as an advisor.

Tushar Shah

Tushar is the Managing Partner at Kinderhook Partners, an investment fund making long-term investments in public and private companies. Prior to co-founding Kinderhook Partners in 2003, Tushar was a Principal at Geocapital Partners, a venture capital firm. Before Geocapital, Tushar was a strategy consultant with the Monitor Group, where he led a range of telecommunications and Internet related projects in New York, London and Tel Aviv. Tushar was also a WorldTeach volunteer in Ecuador.

Tushar is a CFA charterholder and received a B.A. in Economics from Williams College.

DJ Chhabra

DJ Chhabra is the CEO of Ascentis, a leading human capital management SaaS solutions provider. He also serves on several boards of SaaS companies, including Attainia, PlanetDDS, ISI Telemanagement Solutions. Prior to Ascentis, DJ was president of Enwisen, a software-as-a-service provider of HR communication solutions. During his tenure, Enwisen experienced significant growth and was successfully acquired by Lawson Software in January of 2011. Prior to Enwisen, DJ was the Vice President of global HCM product strategy and HR development for Oracle Corporation and was responsible for the Oracle and PeopleSoft HCM platform.

DJ brings more than 23 years of experience in the human capital management industry including client organizations such as Cisco Systems, Synoptics, Seagate Technology and Micron Technology.

DJ holds a bachelor’s degree in information technology from Boise State University. He resides in the San Francisco Bay Area with his wife and two children.

Brad Brown

Brad is a senior member of McKinsey’s Business Technology Practice in North America and is a leader in McKinsey’s Big Data and Digital practices. He also leads McKinsey’s Center for Business Technology, the Firm’s research arm on emerging technology trends.

He works with corporations to restructure their operations, IT organizations, and systems plans; implement best-in-class infrastructure improvements; and devise competitive IT strategies. He has particular expertise in the insurance sector and in financial services, where he serves a number of major financial institutions on an ongoing  basis