About Attainia

With over 1,000 member hospitals, Attainia is the world’s most widely used equipment planning, budgeting, and tracking system software for healthcare equipment. Attainia powers informed healthcare capital asset decisions.


Active Projects


Planned Capital Equipment


Rooms Planned


Completed Projects
What We Do

We Create Amazing Solutions


Cloud-based capital planning software for use in construction or renovation projects


Cloud-based capital request process software for routine replacement


Cloud-based insight and reporting to track capital equipment budgeting, reporting & more

Culture And People

Our Company

Coming from all walks of life, Attainia is home to some of the most passionate, brilliant, and skilled minds in the industry. We work hard, play hard, and truly believe in the satisfaction that comes from delivering the best possible solutions to our clients.

About Attainia
Attainia Speakers
Speaking Engagements

Invite Us To Speak

With experience chairing educational conferences on equipment planning, Attainia routinely engages the medical equipment community with thought leadership discussions and more. Contact us to speak at your industry conference.

Our Board

Board Members

DJ Chhabra is the CEO and Chairman of the Board of Attainia.  With a background in engineering and a history of growing early stage SaaS companies, DJ is focused on evolving Attainia’s software solutions and enabling healthcare systems to make informed capital asset decisions.

Chhabra has served as an active board member and advisor since May of 2017. Prior to his role at Attainia, he was a CEO at Ascentis. During his tenure at Ascentis, the company experienced significant growth and impacted the human capital industry through product differentiation, innovative approaches to customer acquisition, and building high-touch relationships with customers. DJ holds a Bachelor’s degree in business administration and information technology from Boise State.


Rick has been managing private equity investments and partnerships for nearly 20 years. Rick is a Managing Partner at Graue Mill Partners (GMP), a private equity firm focused on assisting entrepreneurs and owner-operators plan and fund investments in attractive small and mid-size businesses. Prior to joining Graue Mill Partners in 2003, he was most focused on creating long term capital appreciation through participatory ownership with management. This overall theme of creating business environments that would motivate entrepreneurial executives, partners, and staff, laid the foundation for Rick’s work at GMP.

Beginning in 1980, Rick spent 20 years as a member of the Chicago Board Options Exchange and 18 years as a member of the Chicago Board of Trade. At the CBOE, Rick was a long-standing member of the Board of Directors, the Executive Committee, and numerous standing committees. He also served on the Board of Trustees of the Cincinnati Stock Exchange. He continues to serve as a public member of the Business Conduct Committee of the CBOE.

Rick currently serves on the Board of Directors of Attainia Inc., a search fund holding in the portfolio of GMP. He recently served on the Board of Directors of Out of Home Holdings Corporation, a GMP search fund portfolio company. OOHH was one of GMP’s portfolio Search Fund investments, which GMP very successfully exited. He is also on the Board of Directors of Hinsdale Bank Trust, a $2 billion community bank and a subsidiary of the $21 billion financial services holding company Wintrust Financial Corporation (NASDAQ:WTFC), and on the Board of Directors Tricom Funding, Inc., a premier provider of payroll, administrative and funding services.

Rick is a past Chairman of the Board and CEO of the USO of Illinois, and continues to serve on the Board of Directors and Executive Committee. He has served as the Chairman of the Board of Ride 2 Recovery, a military focused non-for-proft, and has been a member of the Board of Directors of numerous other philanthropic organizations.

Rick received a BA with honors from the University of Southern California. He also attended the Doctoral Studies program at the University of Delaware.

Rich Kelley is a Partner at Search Fund Partners, which he co-founded in 2004. He currently serves on the boards of Attainia, Discovia, Pet Heaven, DCI, Lund Van Dyke, Verengo, Avadyne, RIA in a Box, ISC, and Medical Positioning, Inc.

Rich Kelley has been involved in numerous small businesses and start-up companies as an operator, owner, and investor. His varied experience includes: CFO of Score Learning Centers, CEO of San Jose Giants, General Partner of the Stanford Terrace Inn, developer of houses and subdivisions, owner of office buildings and hotels, investor in successful tech start-ups (Coinstar, PLX Technology, Corcept Therapeutics). He has also invested in many limited partnerships, including venture funds, and has been involved as a search fund investor since 1994.

Rich has an MBA from Stanford and a BA from Stanford. Rich and his wife Gina have two children, Riley and Sam. He has served as an elected school board trustee and is active with the Positive Coaching Alliance and Sustainable Conservation as an advisor.

Tushar is the Managing Partner at Kinderhook Partners, an investment fund making long-term investments in public and private companies. Prior to co-founding Kinderhook Partners in 2003, Tushar was a Principal at Geocapital Partners, a venture capital firm. Before Geocapital, Tushar was a strategy consultant with the Monitor Group, where he led a range of telecommunications and Internet related projects in New York, London and Tel Aviv. Tushar was also a WorldTeach volunteer in Ecuador.

Tushar is a CFA charterholder and received a B.A. in Economics from Williams College.

Brad is a senior member of McKinsey’s Business Technology Practice in North America and is a leader in McKinsey’s Big Data and Digital practices. He also leads McKinsey’s Center for Business Technology, the Firm’s research arm on emerging technology trends.

He works with corporations to restructure their operations, IT organizations, and systems plans; implement best-in-class infrastructure improvements; and devise competitive IT strategies. He has particular expertise in the insurance sector and in financial services, where he serves a number of major financial institutions on an ongoing  basis

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